Lawrence, originally from New Zealand and of Māori heritage, has been living in Calgary, Alberta, Canada, for over 19 years. Growing up immersed in both the commercial fishing and farming industries, he developed a deep appreciation for diverse cultures and ways of life. While earning his commerce degree at the University of Otago, Lawren
Lawrence, originally from New Zealand and of Māori heritage, has been living in Calgary, Alberta, Canada, for over 19 years. Growing up immersed in both the commercial fishing and farming industries, he developed a deep appreciation for diverse cultures and ways of life. While earning his commerce degree at the University of Otago, Lawrence played rugby at the university level, which further enriched his understanding of teamwork, leadership, and the global sports culture.
After graduating, Lawrence embarked on a journey that took him across Asia, the United Kingdom, and Australia, broadening his perspectives on different cultures. In 2002, he moved to Canada and took on the role of District Sales Manager for a large tour operator in Alberta. This role provided the perfect foundation for Lawrence to transition into entrepreneurship and develop his own group travel business.
For the past 10 years, Lawrence has been the owner and manager of Leader Tours Inc., where he has combined his passion for travel and his diverse cultural experiences to create unique and memorable tours for clients.
Lawrence has traveled extensively, including to Australia, New Zealand, Thailand, Malaysia, Singapore, China, Mexico, Hawaii, the United States, Argentina, the Netherlands, Germany, the United Kingdom, Ireland, Scotland, the Czech Republic, Belgium, Austria, Canada, as well as on a Disney Cruise (U.S. & Mexico) and a European River Cruise. His global experiences, combined with his unique background, bring a rich, multicultural perspective to every tour he organizes.
Kristy brings a dynamic mix of passion and expertise to her role at Leader Tours, where she leads sales, marketing, and social media efforts. With a business degree from the University of Mount Royal, she has a strong foundation in business strategy, but her true connection to agriculture runs even deeper. Growing up and working on her fa
Kristy brings a dynamic mix of passion and expertise to her role at Leader Tours, where she leads sales, marketing, and social media efforts. With a business degree from the University of Mount Royal, she has a strong foundation in business strategy, but her true connection to agriculture runs even deeper. Growing up and working on her family farm in Saskatchewan, Kristy developed a lifelong appreciation for the land and the agricultural industry, which now informs her approach to curating meaningful travel experiences that celebrate farming and rural life.
Kristy also worked on a horse ranch in the breathtaking Canadian Rockies, gaining hands-on experience that complements her role in promoting agricultural tours. Additionally, her international travels and time living in Mexico, the United States, and the Middle East have given her a global perspective and a deep understanding of diverse cultures, which she leverages in her marketing and social media campaigns.
Known as the company’s "hype girl," Kristy is all about generating excitement and buzz around Leader Tours’ unique offerings. Whether she’s promoting farm-to-table experiences or building anticipation for an upcoming Ag tour, Kristy’s enthusiasm ensures that every trip Leader Tours offers feels like a once-in-a-lifetime adventure.
Wow, splendid, amazing, tremendous, outstanding, etc. – these are some of the adjectives I would use to describe our adventure of a lifetime to New Zealand! Very well organized, very thorough itinerary; Lawrence had everything looked after, down to the smallest details and he was always available if need be. Our group had a great time and have nothing be rave reviews for Lawrence and his team at Leader Tours
Tim Prior
Brussel Agri-Services – Ontario
Joanne, Lorne and I would like to thank you for everything you did to make our trip to the British Isles very memorable. Your dedication was very much appreciated. Our thanks also go to the bus drivers and tour guides because they were phenomenal. We enjoyed our trip and will be ready in a couple days to share our memories with family and friends
Maureen MccLean
Alberta Foothills Desk and Derrick Club
In November we attended the Germany AGRITECHNICA Tour.
The tour from start to finish was excellent, right from the pickup at the airport in Frankfurt to the trip back to the airport for our departure home.
Overall, very well organized and many of the small details were taken care of, and if not, the tour guide was quick to make sure we were all satisfied.
Everyone has different expectations and many of my check boxes were easily marked off. Very nice hotels, comfy bus, exceptional bus driver, excellent
Tour guide, many of the meals were included and were great. Tours hit the highlights, and, in the evenings, we had lots of opportunities for walking tours
Hosted by the guide. We would plan another trip with Lawrence and Leader Tours in the future, most likely another agricultural tour.”
Regards,
Dale Fedoruk B.Sc. Ag., P.Ag., C.C.A
Elite Environmental Ltd.
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